Using a Contest Marketing Strategy to Drive Performance

An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Anne Zambrano on the very interesting topic of incentive contests and marketing strategies around them. A good contest is always aligned with the growth objectives of the organization or department. So, ultimately the objectives of the campaign are to keep the contest top of mind, “move the middle” as we like to say, and drive performance. Anne Zambrano is the Marketing & Communications Lead for M&IW. In her position, Anne partners with our sales, marketing, and incentive travel teams to develop impactful marketing communications, incentives contests, and sales campaigns for our client programs. Tune in to our interview with Anne Zambrano to hear why organizations need to develop a 'contest marketing strategy' and the role that marketing campaigns play in delivering investment returns. For more information: We have written several blogs on this topic that can be found at www.meetings-incentives.com. Additionally, our team is always available for a conversation to discover and present a variety of ideas that can impact the marketing and communications of your sales incentive contest. Finally, we are releasing an Incentive Contest Marketing Guidebook in the near future, so make sure you are subscribed to our communications to receive the guidebook when it is released.