Using a Listening-First Strategy to Create Effective Marketing

Featuring Jen Miret, Director of Marketing, Bendheim

Episode 55 of the The Kula Ring podcast, hosted by Kula Partners, titled "Using a Listening-First Strategy to Create Effective Marketing" was published on October 15, 2019 and runs 29 minutes.

October 15, 2019 ·29m · The Kula Ring

Summary

Jen Miret, Director of Marketing at Bendheim, describes the listening strategy she uses to create marketing that resonates with specialty architectural glass and systems customers. Tools such as keyword research, social media, and public relations enable Jen to identify market opportunities so that Bendheim can better serve its customers.

Episode Description