Using Ad Tech Without Getting Lost in the Details

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control. Dustin shares why sticking to the basics can beat the latest, shiniest tech and breaks down the impact of a well-built tagging system. Plus, they discuss the latest on Amazon Marketing Cloud (AMC) and what the rollout could mean for more advertisers soon. Connect with Dustin Connect with Destaney Learn more about BTR Media

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Using Ad Tech Without Getting Lost in the Details

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This episode is 27 minutes long.

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This episode was published on October 31, 2024.

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