Using AI in the Right Way | Marketing & Brand Management with Jaci Russo

Today's episode is set to ignite a riveting conversation on the dynamic world of AI and its effects that are reshaping both the B2B and B2C landscapes, creating an urgency for businesses to embrace this digital change.Jaci Russo, the brain behind a top-tier brand management agency, joins Jake in discussing the dynamic intersection of AI, marketing, and consumer decision-making. She shares her insights on why companies should not fear the rise of AI but rather recognize how to harness its growing power, and the common skepticism surrounding AI—fears of job insecurity and the ever-looming question: Are machines taking over?Jaci also shares her experiences in brand management and how AI tools like Guidde and Originality AI are reshaping operational standards while maintaining the quintessential human strategic thinking.Don’t forget to hit the subscribe button on your favorite podcast player so you don’t miss the next episode! Timestamps:(00:00) Discussing pushback and benefits of generative AI.(05:13) Navigating fear of being replaced; valuable collaboration.(11:03) Tools do not replace human strategic thinking.(13:55) Discussing new tools and problem-solving approaches.(18:12) Google and Microsoft imposing email limits in February.(22:40) Strategic planning, proactive approach, and reconnection trends.(26:16) Competitive landscape shifts to vetted buyers' needs.(29:43) AI can help adapt and win in business.(30:37) Developing custom GPTs for sales team research. Quotes:"We should not be scared that somebody else, whether it's another agency or an AI, that's going to solve the problem. We should be focused on how do we improve our processes, how do we get better at our jobs so that we are solving the problems of our clients." "We find that we waste most time as humans when we procrastinate, delay, put off, instead of planning ahead and setting ourselves up for success."“So we're back to the fear of the unknown, the third piece that I hear most often... How am I going to keep my job if the computer can do it better than me, right?”______________________________________________ Get instant access to AI Sales Prompt Pro, our new premium Notion database with the best ready-to-use prompts for chatGPT. Grab it here and join our community for only 50€/year: https://skaled.com/insights/ai-sales-prompt-pro Registrations are OPEN for ‘Sales AI Unleashed’, a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here: https://bit.ly/sales-ai-unleashed-series If you’re a leader and want to integrate AI into your org - book some time with me to talk about how we can build a custom system for your needs:https://savvycal.com/Jake-Dunlap/modern-leader Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter Guidde- free extension: https://www.guidde.com/?ref=zty0zwi&gclid=CjwKCAiAp5qsBhAPEiwAP0qeJhrkXgeuHPTfp1wXIkkK8wn0c5nNVLRhpFD-SIXdOSrOJMuWBpGmORoCtmIQAvD_BwEOriginality AI- https://originality.ai/______________________________________________ Connect with Jaci:LinkedIn: https://www.linkedin.com/in/jacirusso/Instagram: https://www.instagram.com/jacirusso/?hl=enWebsite: https://jacirusso.com/Twitter X: https://twitter.com/i/flow/login?redirect_after_login=%2Fjacirusso Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com