Using AI to Scale Outdoor Hospitality | Scott Cleveland

In this episode of Foundry Talks, we sit down with Scott Cleveland, Director of Marketing at USA Camping Company, to explore how AI is reshaping outdoor hospitality. From scaling a growing portfolio of campgrounds and glamping resorts to building smarter marketing systems with a lean team, Scott shares how automation, segmentation, and data analysis are driving measurable growth. We discuss what is fueling the glamping boom, how reviews influence booking decisions more than many operators realize, and why product and pricing still matter more than any marketing tactic.If you work in hospitality, travel, or oversee multiple properties, this conversation offers a practical look at using AI strategically without losing the human element. Scott walks through the tools, tech stack decisions, and lessons learned from scaling from just a handful of properties to a rapidly expanding outdoor brand, along with what the future of camping and experiential stays may look like next.