Using AI to Supercharge Marketing Strategy and Creativity With Mark Mitton

Mark Mitton is the President of Gravity Sprint, a specialized division of Gravity Global serving startups and companies pivoting for rapid growth. With over 15 years of experience, he has led branding initiatives for 15 startups and collaborated with numerous Fortune 1000 companies. Before joining Gravity Global, Mark co-founded Carbon8, a digital marketing agency acquired by 9thWonder in 2017, and held leadership roles in branding and digital strategy across various technology firms. He is also a recognized speaker on digital marketing and branding, having appeared on programs like MSNBC's Business Makeover and contributed thought leadership to the industry. About the Episode The rise of AI is reshaping marketing at a breakneck pace, pushing teams to rethink how they work, create, and compete. But as tools evolve almost daily, many marketers struggle to figure out how to get started or keep up. How can brands harness AI's power without losing the human touch that makes great marketing resonate? According to Mark Mitton, a marketing innovator and thought leader in AI-driven transformation, the key is embracing experimentation and curiosity to stay ahead. He highlights that AI isn't just a tool for automation, it's an engine for expanding creative possibilities and empowering marketers to focus more on strategy than execution. This shift enables teams to work smarter, faster, and more efficiently without sacrificing quality. By blending human insight with AI's capabilities, brands can unlock new levels of scale, agility, and personalization. Mark also points to the importance of using AI not only to generate ideas but to challenge assumptions, find blind spots, and validate campaigns. In this episode of Built to Convert, host Tyler Lane sits down with Mark Mitton, President of Gravity Sprint, to discuss how AI is transforming marketing strategy and creativity. They explore why marketers must rethink their roles, how AI tools can boost ideation and validation, and the evolving balance between automation and human input. Mark also shares his approach to building client-specific AI models to drive smarter campaigns.