Using AI to Write Content That Ranks With Jeff Coyle of MarketMuse

What should writers and content publishers know about using AI as part of their creative workflow?Over the past year or two, I’ve tested various content marketing tools, software, and so on. One tool that I use extensively is MarketMuse.About a year ago, the traffic on my main website, Become a Writer Today, dipped by 10 to 20 percent after a Google algorithm update. I was pretty stressed about the whole thing because I had just left my permanent job and relied on the site to pay the bills.When I dug into the traffic dip, I found a few issues. One was that competitors were reverse-engineering some of my top-performing content. But I had also missed opportunities to publish supporting content that would help and engage readers.It isn’t easy to figure out all of this yourself, and that’s where AI and content marketing tools like MarketMuse can help.Using MarketMuse, I analyzed all the top-performing content on my site and figured out what content was outdated and needed an overhaul to ensure a consistent journey for readers.I could have done some of this manually, but it would have taken me several months. An AI-powered tool like MarketMuse dramatically sped up the process. And as a result, traffic for the site corrected itself within a month or two and then grew.Whether or not you’re running a content website, consider how you can use AI as part of your writing workflow. Learn how an AI tool can help you write better headlines, SEO meta descriptions, and supporting copy for social media.And don’t worry, they’re not going to take the creativity out of writing because skills like understanding what readers want, storytelling, and driving engagement are something only writers can do.In this episode, I meet Jeff Coyle, the co-founder, and chief product officer for MarketMuse.MarketMuse primarily helps content marketers build topical authority by figuring out gaps in their content, but it’s also great for small content publishers and bloggers who want to take their site to the next level.In this episode, we discuss:How MarketMuse came aboutHow to create an effective content workflowHow MarketMuse can help content writers add more value to clients and land paid workWhere you can access free advice and support nowResources:Website: https://www.marketmuse.com/Support the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!