Using AIDA to boost marketing impact

from Enablers of Change Hosted by Enablers of Change

We explore how we can use one of the oldest tools in the marketing arsenal—the AIDA principle: attention, interest, desire, and action. See all the details and contribute to the discussion over at our blog.

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Using AIDA to boost marketing impact

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How long is this episode of Enablers of Change?

This episode is 9 minutes long.

When was this Enablers of Change episode published?

This episode was published on February 19, 2024.

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