Using analytics to build a digital audience with taste.com.au's Laura Simpson

from The Content Byte · host Lynne Testoni and Rachel smith

This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across taste.com.au and Australia's Best Recipes, where she oversees digital content commissioning, social media and content strategy. She chats with Rachel and Lynne about creating content using data and analytics and what it takes to stay number one in a category. Great insights about insights!

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This episode was published on January 31, 2022.

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