Using Automation for Intake Efficiency with Joseph Ruotolo

Using Automation for Intake Efficiency Welcome to episode 151 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joseph Ruotolo and they talk about using chat features to qualify leads. Joe is the Strategic Partnerships Manager at Intaker. He collaborates with Intaker's channel partners to drive results for their mutual client family with a focus on legal marketing technology and intake strategy. Before starting his career in tech, Joseph dedicated himself to teaching, both as a lecturer in mathematics and as a learning coach, where he helped bright young minds prepare for success in the most competitive colleges across the country. Joseph carried his passion for relationship building and analytical problem solving into the fast-paced startup world when he joined Intaker in 2020. Now, his mission is to help legal marketing agencies and channel partners equip their clients with the best-in-class automation tools to ignite their growth.   What you'll learn about in this episode: Engaging leads with AI chat to qualify leads The importance of video marketing Why you need to include empathy and be authentic Guidance on creating video content An overview of Intaker and what makes it work Providing resources to unqualified leads to soften the rejection   Resources:  Website: http://intaker.com Twitter: https://twitter.com/intake_r Facebook: https://www.facebook.com/intaker/ LinkedIn: https://www.linkedin.com/company/intaker/   Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/