Using Automation to Grow your eCommerce Business (E161)

Sam OvettCo-Founder of Mobile Pocket Office Notes: 5 buckets AttractConvertFulfillDelightRefer Bio: Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help new and established businesses augment their human and technological resources to leverage growth and streamline productivity. As a previous professional whitewater kayaker and guide Sam has translated his experience navigating Class V whitewater and mitigating life threatening risks and hazards into the business world. He leads a team of 15 to a profitable bottom line over $1M ARR. Sponsors: Spark Shipping Links: https://mobilepocketoffice.com Transcript: Charles(00:00): In this episode of the business. E-Commerce I talk with Sam Ovett about using automation to grow your e-commerce business. This is a business of e-commerce episode, 161. [inaudible] Welcome to the business of e-commerce the show that helps eCommerce retailers start launch and grow their e-commerce business. I'm your host, Chelsea [inaudible]. And I'm gonna tell you what Sam Ovett, Sam is the co-founder mobile pocket office, where they help businesses grow and streamline using automation. I asked Sam on the show today, talk about using automation to grow your e-commerce business. He goes through a five-part framework. They're really segments, where should we auto using automation, some of the best places. And he kind of has a nice  nice way of thinking about it in this interview. As you know, I love talking about automation. So I get, you know, don't, it's not often I get to geek out with someone on the same topic. So I had fun talking to Sam Herr, and I think  I think this would be good to listen to, and it gets you thinking about where are some places in your business. You can start adding some automation to really improve the customer experience, not just standard chat bots and that sort of thing that take away from experience to really enhance the experiences, what Sam's in here for. So let's get into the show and listen to what he has to say, Hey Sam, how are you doing today? Sam (01:28): Good. I'm excited to be here. I'm hoping we can share some stuff that people can dig into and use. Charles(01:33): Yeah. I'm excited to dig out about some automation. This is kind of my thing too. So I saw that and I was like, Oh, let's let's chat about this. So yeah. What are you guys? So mobile pocket office just real quick. You guys help folks automate, is it more on the marketing side typically or Sam (01:53): Yeah, so we help people automate their marketing and sales customer journey. That's our core focus and then that's where it starts. So we, the, the big picture view of how we work with people is we look at a business that has a lot of manual steps. Usually people are overwhelmed and they're deciding whether or not to hire more people or to invest in some technology. And then that's usually where the limitations are as well. What do we do? How do we set this up? How do we think about this? So we do a, an engagement with people where we actually like, think about and consult on what is the journey that you want somebody to have. And then from there it's process, and then understanding from the process, what of that can be automated and taken off your plate to create a better customer journey, to follow up with people longer, all those kinds of things. And we can get into the details, but that's the big picture. And then we actually have helped people. We, you know, we do it, we implement it for them. Charles(02:50): Yeah. I mean that whole customer journey, right? Like from when somebody first engaged with the brand to, you know, after the purchase, post-purchase all the way down to follow. There's Charles (03:00): A lot there. And if you're not, if you're not automating it, it's very easy to go off the rails. Right. Like it's very easy. Yeah.