Using Bacteria to Dye Jeans

Tammy Hsu and Michelle Zhu are the cofounders of Huue.  Their problem is this: how do you get bacteria to produce indigo dye? And how do you do it cheaply and reliably enough to replace the toxic petrochemical process that's currently used to dye billions of pairs of jeans a year? They're working with denim brands to commercialize their bacteria-produced dye. See omnystudio.com/listener for privacy information.