Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut

Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.Conversation points:How behavioral science influences consumer decision-makingWhy people follow the “magnetic middle” in pricing psychologyThe power of scarcity, urgency, and exclusivity in marketingHow social proof and authority drive higher conversionsBehavioral science tactics that every marketer should testThe ethical line: Motivating vs. manipulating customers A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.