"Using Books to Enhance Your Positioning Statement" with Guest Michael Grecco

Michael Grecco is a celebrity photographer and TV personality. His clients include: Steven Spielberg, Patrick Dempsey, Will Smith, Johnny Depp, Robert Duvall, Martin Scorsese, Janet Jackson, Mel Brooks, Lucy Liu, Ben Stiller, Penelope Cruz, Morgan Freeman, Jet Li, Will Ferrell, Joaquin Phoenix, and many more. In this episode, as a returning guest, Michael will discuss expert position and how books aid in achieving that goal. Using stories from his own books and career Michael will educate listeners about message alignment, communication channels, and other factors that are essential when using a book to gain credibility.