EPISODE · Aug 1, 2024 · 15 MIN

Using Brand-Led Content To Build Topical Authority

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her perspectives on the impact of brand on SEO post-Google data leak, the role of brand in driving non-brand SEO metrics, the evolution of content strategies to elevate brand presence, the significance of internal expertise in creating brand-led content, and challenges and opportunities in integrating brand into SEO. Show NotesConnect With: Chloe Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Chloe Smith, SEO Specialist at Blue Array SEO, delves into using brand-led content to build topical authority.

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Using Brand-Led Content To Build Topical Authority

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This episode is 15 minutes long.

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This episode was published on August 1, 2024.

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