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Using brand partnerships to market to younger audiences with Netflix VP of global marketing

EPISODE · May 13, 2026 · 21 MIN

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

from Ad Age Marketer's Brief · host Ad Age

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.

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Using brand partnerships to market to younger audiences with Netflix VP of global marketing

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