Using Consumer Insights to your Advantage: How Social Media is Influencing Shopping

Social media is ever pervasive and has changed the way consumers are buying products and making shopping decisions. Join our Local Product Marketing Lead, Danielle Brouwer and Research Consultant, Amrutha Shridhar, as they discuss authenticity on social media and which type of consumer is most likely to be influenced by social media marketing.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.