Using Consumer Insights to your Advantage: Is Plant-Based Here to Stay?

from Euromonitor Podcasts · host Euromonitor International

What is the plant-based movement and is it here to stay? Is the global population really eating less meat? Join Food and Nutrition Consultant, Trishna Shah and Research Consultant, Amrutha Shridhar as they answer these questions as well as discuss the driving forces within the plant-based movement and which types of consumers these products are most likely to appeal to.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published Jan 7, 2020

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What is the plant-based movement and is it here to stay? Is the global population really eating less meat? Join Food and Nutrition Consultant, Trishna Shah and Research Consultant, Amrutha Shridhar as they answer these questions as well as discuss the driving forces within the plant-based movement and which types of consumers these products are most likely to appeal to. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust throu...