Using Content Marketing to Build Your Business or Personal Brand with Pam Didner

The internet thrives on great content. Somebody has to write it, and while some people say AI could replace writers, that’s not going to happen anytime soon.That's a topic I talk about in this week’s interview with the expert content marketer, Pam Didner. Smart content marketers write books, articles, or publish content that aligns with a product or service that they create. Non-fiction authors like Pam will write a book about a topic which potential clients find interesting so they may then hire the author. Pam also talks about writing for the sake of writing, which can be fun but it’s not necessarily something you do with commercial intent. I’ve interviewed a number of non-fiction writers for the Become a Writer Today Podcast, and if you like this interview with Pam, check out my chat with Neal Schaffer.In this episode, we discuss:How to make your content stand outWill AI change how content marketers do their jobKey analytics and stats to look out forHow writing a book can boost your careerResources:Pam DidnerNeal Schaffer InterviewThe Modern AI MarketerEffective Sales EnablementGlobal Content MarketingSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!