Using Conversations to Create an Experience with Julie Hogan
from Wayfinding Growth Hosted by Impulse Creative
Drift's Vice President of Customer Experience, Julie Hogan, shares lessons from her career from Make A Wish to Deloitte to Drift along with how conversational marketing affects customer experience. Listen for Julie's advice to understand the parent “returners” from leave and how to be scrappy in business, not sloppy. Julie Hogan builds Drift's Customer Experience function, focused on continuously improving the journey of a Drift customer in partnership with Marketing, Sales, Customer Success & Product. Links: Drift Julie on LinkedIn Julie on Twitter Julie's Medium article days off Feature on Julie
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What this episode covers
Drift's Vice President of Customer Experience, Julie Hogan, shares lessons from her career from Make A Wish to Deloitte to Drift along with how conversational marketing affects customer experience. Listen for Julie's advice to understand the parent “returners” from leave and how to be scrappy in business, not sloppy.
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