Using customer reviews to drive service improvement, WoM and growth - Interview with Jan Jensen of Trustpilot

Today’s interview is with Jan Jensen, the CMO of Trustpilot, an open, review-driven community connecting online consumers. Through their platform Trustpilot also help companies proactively collect reviews and get real insight from their customers. Launched in 2007, their service has seen rapid adoption with already more than 7.5 million reviews of over 85,000 individual companies. The company has developed strong positions in Denmark, UK, France, Germany, Netherlands, Italy and is now entering the US. Jan joins me today to talk about Trustpilot, their recent Trust Series which delves into what it takes today to build trust with customers and what lessons other businesses can learn. This interview follows on from my recent interview: How we built a community of customer advocates – Interview with Joan Babinski of Brainshark – and is number one-hundred and nine in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.