Using Customer Surveys To Improve Your Marketing

from The Field Guide by BizMarketing · host Peter Wilson

Chris Goldman joins Peter Wilson as they discuss the benefits of using customer surveys to improve your company's marketing and services. They discuss how to get started, the kinds of questions to ask your customers, how to setup a survey, how to recruit customers to provide their opinion, and what to do with the data once you've collected it. Chris describes his experience with Alaska Airlines customer surveys and why he usually responds to them.

Episode metadata supplied by the publisher feed · Published Jul 23, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

Using Customer Surveys To Improve Your Marketing

0:00 34:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#205 How to recover without burning out: using pacing to find your dehoarding rhythm

Nov 22, 2025 ·38m

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Field Guide by BizMarketing?

This episode is 34 minutes long.

When was this The Field Guide by BizMarketing episode published?

This episode was published on July 23, 2020.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Field Guide by BizMarketing episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!