Using Data & Analytics to Inform Your Streaming Strategy with Chartmetric Chief Commercial Officer Chaz Jenkins

Today on the Music Business Podcast, we invite Chief Commercial Officer at Chartmetric, Chaz Jenkins. Prior to joining Chartmetric, Chaz founded Grammy Award-winning label LSO Live, an artist management company, and was VP of International Marketing at Universal Music Group. In this episode, Chad discusses the concept of Trigger cities - cities off the beaten path with a very high density of DSP users likely to share your music. As outlined in the “Trigger Cities” blog post, DSP algorithms take note of trigger cities and weigh success in them more heavily than traditional markets, helping burgeoning artists in those cities attract more visibility on the platform. We additionally discuss success on which digital platforms indicate long term success, how data has transformed the music industry over time, and more.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! Hosted on Acast. See acast.com/privacy for more information.