Using Data and Building Trust; Customer Relationships in E-Commerce

Mike Mulligan, Director of Customer Identity & Data at Zalando, joins Janine in the studio to explain what’s meant by customer identity, as well as the importance of building customer trust.First up, Mike unpacks Zalando's approach to customer data and explains why data is the key to building deep customer relationships in e-commerce. Like any relationship, it needs to be personal and built on trust.Mike and Janine also discuss how Zalando has adapted to new working environments and Mike shares his thoughts on productivity, innovation and collaboration in the workplace.Mike’s three “Pieces of Me” show his his belief in the power of teams, the link between his own career and his ancestor’s work as Stone Masons, and the importance of daring to fail.To find out more about careers like Mike's at Zalando visit jobs.zalando.com