Using data to activate PPC strategies | PPC Town Hall 22

PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy. This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign. This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shopping campaigns ahead of Q4 • The biggest account management mistake to avoid Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing