Using data to create personal relationships with donors

[et_pb_section bb_built="1" specialty="off" _builder_version="3.17.4" background_image="https://kci.sendittoweb.com/wp-content/uploads/2018/10/1380x535_TheAsk_Hero.jpg" custom_padding="0px||0px|" custom_margin="0px||0px|" next_background_color="#ffffff" background_color="#333f48" module_class="trends-background"][et_pb_row _builder_version="3.17.2" make_fullwidth="on" use_custom_width="on" width_unit="off" custom_width_percent="100%" custom_margin="0px|||" custom_padding="0px||0px|" padding_top_1="0px" padding_bottom_1="0px" module_class="arrow-row"][et_pb_column type="4_4"][et_pb_code admin_label="Back Button" _builder_version="3.17.4" module_class="people-back" saved_tabs="all"]Back[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.17.2" background_color_1="#ffffff" custom_margin="0px||0px|" custom_padding="360px||0px|" padding_top_1="20px" padding_left_1="50px" use_custom_width="on" custom_width_px="1210px" custom_padding_last_edited="on|tablet" module_class="trends-header" custom_padding_tablet="160px||0px|"][et_pb_column type="1_2"][et_pb_text admin_label="EPISODE / 7" _builder_version="3.17.6" module_class="episode-number" custom_margin="||0px|"] EPISODE / 7 [/et_pb_text][et_pb_text admin_label="Using data to create personal relationships with donors" _builder_version="3.17.6" custom_margin="||20px|" module_class="trends-heading"] Using data to create personal relationships with donors [/et_pb_text][/et_pb_column][et_pb_column type="1_2"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" specialty="on" prev_background_color="#333f48" _builder_version="3.17.4" use_custom_width="on" width_unit="off" custom_width_percent="57%" custom_padding="0px|||" padding_top_2="0px" padding_top_1="45px"][et_pb_column type="3_4" specialty_columns="3"][et_pb_row_inner admin_label="Row" _builder_version="3.17.4" custom_margin="0px|||" custom_padding="0px|||" padding_top_1="0px" custom_padding_last_edited="off|"][et_pb_column_inner type="4_4" saved_specialty_column_type="3_4"][et_pb_post_title admin_label="Date - don't edit" _builder_version="3.17.4" title="off" author="off" date_format="M Y" categories="off" comments="off" featured_image="off" module_class="trends-date" custom_margin="||0px|" /][et_pb_text _builder_version="3.17.6"] Like little clues left behind through their interactions with us, data provides us with valuable nuggets of knowledge and information by which we can create close personal relationship with our donors. In this episode, Celeste Bannon Waterman, Senior Vice President of KCI shares the role that data can play in creating that relationship and how it can be used to cultivate a unique conversation and establish a mutual connection with donors. In addition, we chat with Hitesh Kothary, Vice President and Chief Financial Officer and David Mark, Director of Donor and Information Services for BC Children's Hospital Foundation on how the Foundation has improved their data capabilities and the journey they have undertaken to do that. [/et_pb_text][et_pb_text admin_label="Download PDF" _builder_version="3.17.4" module_class="download-pdf"] Transcript [/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_4"][et_pb_image _builder_version="3.17.6" src="https://kci.sendittoweb.com/wp-content/uploads/2018/11/366.png" align="center" custom_margin="0px|||" custom_padding="0px|||" /][et_pb_code admin_label="Social Media Share" _builder_version="3.17.2" saved_tabs="all" global_module="777"][et_social_share_custom][/et_pb_code][et_pb_sidebar _builder_version="3.17.4" area="et_pb_widget_area_2" show_border="off" module_class="insights-sidebar" /][/et_pb_column][/et_pb_section]