EPISODE · Dec 7, 2024 · 17 MIN

Using Data To Drive Personalization

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement. Show NotesConnect With: Su Li Rivera: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Dec 7, 2024

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Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses the utilization of data for driving personalization in online shopping experiences.

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Using Data To Drive Personalization

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This episode was published on December 7, 2024.

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