Using Data to Earn Media Coverage - Michael Brito, Zeno Group
from PR's Top Pros Talk Hosted by D S Simon Media
How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients. To share your feedback, contact: Doug Simon: [email protected] or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com
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How long is this episode of PR's Top Pros Talk?
This episode is 8 minutes long.
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This episode was published on April 7, 2022.
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