Using Data to Individualize Your Audience with Shannon Hiller-Webb

We’re celebrating small business month all month long, and this week we’re back with another bonus episode! Each mini-episode will feature the owner of a small business in the world of Good Food sharing their experiences and “aha” moments.  Today on the show I’m joined by Shannon Hiller-Webb, the Principal of Prosparus, a marketing and operational strategy consulting agency guiding businesses to their next level of prosperity.  In this episode she’ll be discussing how collecting data can help you customize and personalize your content and marketing strategy to your audience. How reflecting on your values strengthens your brand and how your audience is more than your customers. She also asks the question: What data are you collecting and why?  This may be an “aha” moment that inspires you, and may help you build your business on your own terms.  If you’re a small business owner, you don’t want to miss this episode!   Connect with Shannon: Website: www.prosparus.com Instagram: @prosparus LinkedIn: https://www.linkedin.com/in/capergirl/   Follow along on Instagram: @sarah.delevan.consulting Join us in the Profitable Food Business Community  Tune in to learn more, and visit sarahdelevan.com or the to learn about our new + updated services.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com