Using Data to Understand User Behaviors With Dennis Hecht of Farm Journal Media

It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.Looking back on his previous experience in the industry, Dennis talks about the most important CRM components - managing and understanding attributes that can quantify and qualify a lead. “The data-driven business is all about understanding the sales funnel,” Dennis says. The more you understand certain user behaviors, the better your conversions will be.Content consumption, behavior patterns, and user habits are some of the most valuable pieces of data that companies can use to their advantage. On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.