Using Digital Marketing to Launch an Account-Based Marketing (ABM) Strategy -- with John Short

Account-based marketing (ABM) can be a more efficient way to drive higher-value deals, reduce lead lifecycle, and increase revenue for B2B businesses. The catch? Successful ABM strategies require complete alignment and support from your sales and marketing teams - and experienced go-to-market leaders know just how challenging that alignment part can be. John Short, CEO of Compound Growth Marketing, joins Chip House in this episode of Closing Time to talk about how your digital marketing team can power your ABM campaign, with the first and most important step being sales and marketing integration. With these tips and some help from SEO and paid media, you can launch a powerful ABM program in your organization. Watch the episode on YouTube.    Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM today!   Connect With:  • John Short: LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube