Using Earned Media as a Source of Content Marketing

Featuring David Ward, Director of Public Affairs at the Association of Equipment Manufacturers

Episode 46 of the The Kula Ring podcast, hosted by Kula Partners, titled "Using Earned Media as a Source of Content Marketing" was published on August 13, 2019 and runs 29 minutes.

August 13, 2019 ·29m · The Kula Ring

Summary

David Ward, Director of Public Affairs at the Association of Equipment Manufacturers, brings his public relations perspective to The Kula Ring, sharing insights on how manufacturing marketers can use earned media as a source of content marketing, the importance of internal communications, and how virtual reality (VR) is being used in marketing and public affairs.

Episode Description