Using Email to Improve Profit

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t miss he views on this topic. About SteveStephen Webster leads iPost’s Sales team and co-founded iPost in 1996 to address the need for well-designed, professional email services and software. Prior to founding iPost, he worked on email systems for an IBM-funded consortium called ITC, and served as engineering director for the award-winning Z-Code, co-founded by iPost’s CTO, Bart Schaefer, PhD. Webster is a frequent keynote speaker on behavioral targeting, profitable and effective email marketing, and cross-channel marketing programs. He holds a BSEE from Carnegie Mellon University.