USING EMAIL TO IMPROVE THE GUEST EXPERIENCE - with Nancy McAleer

I am so pleased to welcome you to another episode of The Accommodation Show! This episode has been quite a few months in the making. One of our most successful episodes was with Nancy McAleer, who is such a keen operator that I thought it would be amiss to not get her back on the show to help everyone out!  With each new day, there are more software solutions, more tools to make your business more efficient and effective. So integrating automation into your guest experience strategy is a must. And in the spirit of smarter automation, we have to get to grips with email communication. This week we go into detail of what you need to think about when emailing your guests.  When should you send the emails?  How many emails should you send?  What tools should you be using?  Nancy is the Co-Founder of AMI Home Rental and Florida Rental By Owners - FLARBO. Florida Rental By Owners is an online niche vacation rental listing website, designed to allow hosts and managers full control of their rental properties without the fees associated with ‘big box-generic’ style online travel agencies. FLARBO was built “By Hosts FOR Hosts” and is dedicated to the Book Direct Revolution. Nancy is a regular speaker/trainer on various vacation rental podcasts, conferences and contributing writer to blogs and industry magazines. This episode is jam-packed with Nancy’s tips and expertise on establishing brand identity, getting repeat guests, automation, and standing out amongst the overly competitive markets, listen and learn