EPISODE · Apr 8, 2009 · 47 MIN
Using Enterprise IA to Support Business Strategy: Driving Revenue and Brand Health with Better Information Management
from Boxes and Arrows Podcast · host Samantha Starmer and Gary Carlson
They go on to explain how they were able to evangelize horizontally and vertically, present their case to executives, and bring a true business perspective to an information architecture project that enabled wide spread cross divisional support.
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Using Enterprise IA to Support Business Strategy: Driving Revenue and Brand Health with Better Information Management
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