Using Facebook Analytics to Drive Content: Co-founder of PageLever, Jeff Widman

Jeff Widman has been quoted as an expert in Facebook marketing by CNN, The Wall Street Journal, Advertising Age, Wired, Mashable, TechCrunch, Inc Magazine, Entrepreneur, InsideFacebook, AllFacebook and others. He helped YouTube become the fastest growing fan page in all of Facebook, and he has advised companies such as Microsoft, Washington Redskins and Mint.com. Jeff couldn't find a tool that provided the information he needed to be a better Facebook marketer, so he co-founded PageLever the Facebook analytics tool for marketers that care about results. Currently PageLever measures more than 1 billion Facebook fans for customers like MTV, Mashable, and Intel. PageLever is a Facebook Preferred Marketing Developer. 4 of the 10 largest Facebook pages rely on PageLever. What You’ll Learn From This Interview: How can I use Facebook analytics to create more relevant content for my Facebook page? What is EdgeRank, and how will it influence my Facebook marketing? What new opportunities has Facebook developed for marketers to reach highly relevant audiences? Resources: How to Educate Bosses, Colleagues and Clients about Facebook Marketing (PDF Whitepaper) Learn more about EdgeRank