Using Form 990 as a Marketing Tool

Nonprofits are often concerned with having  just the right social media messages to promote year-end giving campaigns. When the dust settles, they still need to maintain compliance with state and federal regulators.  These disclosure requirements provide an excellent opportunity for nonprofits to tell their stories; demonstrate impact and market their organizations and services. Join Holly Ivel, Director of Data Services  for GuideStar, for a lively discussion on  the importance of  Form 990  and GuideStar profiles. Holly will highlight the Form 990 sections that may be used for marketing purposes and share excerpts from well- prepared Form 990’s. Call in live at (347) 884-8121. You don't need an account to listen, but, if you want to participate in an online chat, open a listener-only account at https://secure.blogtalkradio.com/register.aspx?type=listener to participate in a live chat. Visit Valeriefleonard.com. Archived episodes may be found at http://Valeriefleonard.com/NonprofitU, iTunes, Podcast Chart, Blubrry and Stitcher.