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Using Gamification To Rocket Mobile App Usage And Build Community episode artwork

Oct 25, 2017 34 min

Using Gamification To Rocket Mobile App Usage And Build Community

from Mobile Presence Hosted by WMR.FM

CallerSmart, an award-winning iPhone app and website - and the brainchild of successful entrepreneur Brian David Crane(aka BDC) - uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart - dubbed "turned up caller ID" by BuzzFeed - build a massive brand and audience without paid user acquisition.

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Using Gamification To Rocket Mobile App Usage And Build Community

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Profit Powerhouse Glenn Poulos Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies. He is now also the host of this podcast, Profit Powerhouse!Our 20 to 30-min podcast shares amazing founder stories who reveal the smartest strategies for scaling TODAY.

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How long is this episode of Mobile Presence?

This episode is 34 minutes long.

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This episode was published on October 25, 2017.

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