Using Google to Build Trust in Your Brand

What this episode covers

The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford Health System has successfully bolstered their search results using a multifaceted (content, Google My Business, schema markup) search engine optimization (SEO) strategy with measurable results. Henry Ford will share three case studies for the provider directory, COVID Vaccines, and Frequently Asked Questions and explain how they achieved increased visibility with tangible results.

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Frequently Asked Questions

How long is this episode of SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators?

Episode duration information is not available.

When was this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode published?

This episode was published on September 13, 2021.

What is this episode about?

The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford Health System has successfully bolstered their search results using a multifaceted (content, Google...

Can I download this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode?

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