Using Lean Methodologies to Enhance Manufacturing Marketing

How can Lean methodologies and processes, which require iteration and imperfection, generate a robust marketing strategy? In this episode of The Kula Ring, Jason Grizzi, Global Director of Marketing at Corning Inc, In-Building Networks, talks about how his team has applied Lean practices to shape their marketing operations. He shares tips for a successful Lean deployment and talks about why cultural transformation is key to Lean processes running smoothly.