Using Lean Methodologies to Enhance Manufacturing Marketing

Featuring Jason Grizzi, Global Director of Marketing at Corning Inc, In-Building Networks.

Episode 116 of the The Kula Ring podcast, hosted by Kula Partners, titled "Using Lean Methodologies to Enhance Manufacturing Marketing" was published on January 5, 2021 and runs 36 minutes.

January 5, 2021 ·36m · The Kula Ring

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Summary

How can Lean methodologies and processes, which require iteration and imperfection, generate a robust marketing strategy? In this episode of The Kula Ring, Jason Grizzi, Global Director of Marketing at Corning Inc, In-Building Networks, talks about how his team has applied Lean practices to shape their marketing operations. He shares tips for a successful Lean deployment and talks about why cultural transformation is key to Lean processes running smoothly.

Episode Description

How can Lean methodologies and processes, which require iteration and imperfection, generate a robust marketing strategy? In this episode of The Kula Ring, Jason Grizzi, Global Director of Marketing at Corning Inc, In-Building Networks, talks about how his team has applied Lean practices to shape their marketing operations. He shares tips for a successful Lean deployment and talks about why cultural transformation is key to Lean processes running smoothly.

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