EPISODE · Nov 21, 2024 · 30 MIN
Using LinkedIn to it's full potential as a photographer with Jeff Brown
from Commercial Photographer: Your Guide to Marketing, Creativity and Growth · host Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
Jeff Brown wrote the book on photographers and LinkedIn — literally: The Photographer's Missing Link has doubled in size since he first wrote it in 2022, and most of his own work now comes through the platform.Marcus and Sam talk to Jeff about who is actually on LinkedIn, why newsletters outperform regular posts, and his verdict on using LinkedIn's own AI to write for you.Why 41% of millionaires are on LinkedIn — and why that matters for who you're trying to reachThe 26-34 age group that makes LinkedIn a surprisingly good fit for wedding and newborn photographersWhy LinkedIn newsletters quietly outperform regular posts, and how often to send themJeff's blunt verdict on LinkedIn's AI post generatorA smarter alternative to working for free: trading with clients who have a large following insteadThe one quick win Jeff says every photographer should do to their profile todayA masterclass from someone whose own business runs largely on the platform he's teaching you to use.Find Jeff on LinkedIn.LinkedIn strategy gets one more pass in LinkedIn for Photographers: Win Commercial Photography Clients via DM, focused specifically on direct messaging as the growth lever.
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Using LinkedIn to it's full potential as a photographer with Jeff Brown
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