Using marketing to improve the world with Anna Mullenneaux

“From a bird's eye view, everything in my working life has been about helping people to make marketing mean more”, says Anna Mullenneaux. Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. In 2011 she created Pimp My Cause with her partner, Paul Skinner, to help marketers and causes to connect, take on pro-bono marketing projects together, and create greater social impacts as a result. They launched MarketingKind in 2020 to work with leaders who are passionate about using marketing for good. Anna helps members to create impacts with pioneering good causes (for example Battle Cancer, Local Village Network and Recycling Lives), to coach and support each other in becoming more conscious impactful leaders and to work with marketing heroes such as Seth Godin, Rebecca Henderson and Mike Berners-Lee to explore the biggest opportunities for change. We are happy to call Anna a member of our Marketing Family, and we look forward to comparing notes on this Masterclass. You will definitely get positive energy from it, and hopefully also some tangible approaches to marketing that mean you, as a coach, can have great impact - not just in terms of growing a business but also so that you can do the greatest good for the most amount of people whilst staying within the safe bounds of what is good for YOU. Join us LIVE for future conversations on our Crowdcast channel: https://www.crowdcast.io/betterbolderbraver