Using Multichannel Marketing

While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives.  Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio personality with Clear 99 in Columbia, Missouri for over 20 years and still hosts the weekly Afternoon Drive show spot. Aric is also the voice of Mizzou Arena as the public address announcer for the Missouri Tigers men's basketball and Mizzou volleyball teams. Aric got his start in radio at KDRO in Sedalia when he was just 15 years old. He went on to earn a degree in communication from the University of Missouri. Tune into this episode of OUTdrive to hear Aric's tactical team approach to client marketing plans, how he became the voice of Mizzou Arena, and details behind starting "Blended, Blessed, & Always a Mess," a podcast hosted by him and his wife, Angie.  What you'll learn:  Aric's background growing up in Sedalia, Missouri, and his journey to working in radio Aric's experience as the voice of Mizzou men's basketball and volleyball What goes into Aric's role as sales manager at Zimmer Radio Marketing Group, which includes digital marketing and on-air work The story of Aric's blended family and how he and his wife decided to start the "Blended, Blessed, & Always a Mess" Podcast  Marketing strategies Aric is seeing that are working well for his clients How Aric entered into the voice-over industry, working for regional, national, and even international companies Updates on the Mizzou basketball program and the 2022 Cardinal baseball season What Aric enjoys about living in rural America and why he loves the opportunity to come home to Sedalia