Using narrative/storytelling with AI to drive 40%+ ROAS lift: with Karen Levy Atias, Director of Creative at Supersonic from Unity

🚀 In this episode, I’m joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of the biggest shifts in the industry: the transition from hyper-casual to hybrid-casual. She’s not just talking about AI efficiency; she’s actively using it to produce hundreds of high-performing ads a month without growing her headcount.🎙️ What we cover in this conversation:✅ The "Hybrid" Shift: Why the old playbook of chasing the lowest CPI is dead—and how to optimize for ROAS and retention instead. ✅ The Power of Storytelling: How a single narrative-driven ad (captured 20% of spend and drove massive ROAS uplifts. ✅ AI Efficiency at Scale: How Supersonic increased creative output by 5-10x without adding new hires. ✅ The "Human in the Loop": Why AI still lacks "taste" and why human judgment is the ultimate competitive advantage. ✅ SDK vs. Social Testing: How to adjust your creative cadence and volume for different channel algorithms.Whether you’re a user acquisition manager, creative producer, or game developer, this episode offers a masterclass in balancing data-driven testing with the emotional depth of storytelling in the AI era.🔗 Learn more: 🌐 rocketshiphq.com — Growth systems for high-spend advertisers 🌐 intelligentartifice.net — Podcast hub 📩 Subscribe to the newsletter: intelligentartifice.kit.com