Using New Tech to Compete in an Old Industry

The insurance industry is centuries old and has historically been dominated by a few large incumbents. To buy insurance, customers usually go through a broker or an agent. But the industry is experiencing disruption from smaller tech-driven companies—known as insurtechs—that are changing how insurance is bought and sold. In this episode, Harvard Business School professor Lauren Cohen explores how insurtech firm Hippo is challenging traditional insurance models. He explains how Hippo is eliminating the need for insurance agents and using AI to lower prices. He also shares Hippo’s unique approach to targeting customers who live in riskier markets and are comfortable with digital platforms.