Using Newsletters to Attract and Retain Patients

In this episode of Podiatry Practice Mastery, I share why my newsletter was recently removed from my website and the strategies I’m using to optimize both patient engagement and SEO. I dive into my journey of managing email marketing, building an email list of over 16,000 subscribers, and why I switched from PatientPop to Kajabi for better lead generation and automation. You’ll also learn how I’m using newsletters, lead magnets, and SEO-focused content to grow the practice while keeping patients informed and connected.What You’ll Learn in This EpisodeHow I built and manage a 16,000+ patient email listWhy I switched from PatientPop to Kajabi for my websiteUsing newsletters, lead magnets, and SEO to grow a podiatry practiceMy strategy for weekly newsletters and patient-focused contentCreative ways to repurpose content and stay connected with patientsWhy You Should ListenIf you’ve been wondering how to leverage newsletters, email marketing, and SEO to attract new patients while strengthening relationships with existing ones, this episode breaks it down step by step. You’ll get practical insights you can apply to grow your practice efficiently and keep patients engaged long-term.Key Topics Covered[0:01] Why my newsletter was removed from the website[0:36] Transitioning from PatientPop to Kajabi for better ROI[1:02] Using Kajabi for lead magnets, newsletters, and automation[2:20] Building an email list of over 16,000 engaged subscribers[3:02] Popular lead magnets: foot analyzer, shoe buying guide, and more[4:03] SEO strategies vs. newsletters: finding the right balance[5:16] How I collect patient emails and grow the list automatically[6:01] Exploring print newsletters and repurposing APMA content[6:56] Using ChatGPT to generate content and topic ideas👉 Tune in to learn how email marketing, SEO, and patient engagement strategies can work together to grow your podiatry practice while delivering more value to patients.