Using Packaging Sizes to Sustain Growth

The categories of confectionary, sweet and savory snacks and biscuits / cookies all grew throughout the economic crisis and are still growing due to the changes in unit volume sizes in each category. Consumers looking to save money will often purchase a smaller pack size. This trend is especially prevalent in North America, where growing health concerns are taking sales away from these indulgent categories.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.