Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax.  Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring more data insights for greater returns. Whether you're new to ABM or trying to revamp your strategy, Brain has insights to help you level up. Connect with Brian Walker: https://www.linkedin.com/in/walkerb40/ Learn more about Statwax: https://www.statwax.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull