Using Performance Data To Drive Better Sales Conversion

Jennifer Gressman explores how performance data can reshape marketing strategies and drive better sales outcomes. Jenn is CEO of Site Impact where she leads efforts to help organizations improve campaign performance through smarter use of audience data. Her work focuses on aligning targeting strategies with real-time behavioral signals, and this helps marketing teams to make more informed decisions about where to invest and how to optimize conversion. Host, Kevin Craine Do you want to be a guest? https://DigitalTransformationPodast.net/guest Do you want to be a sponsor? https://DigitalTransformationPodcast.net/advertise