Using personality profiling to drive business success - with Victoria Usher

How do you build a thriving team and happy clients using DISC personality profiling? Victoria Usher is CEO and Founder of the multi-award-winning B2B tech PR consultancy Gingermay. She’s been running the global consultancy for 16 years. In this episode, Victoria shares how she: Has a senior team member meet 1-to-1 with each client every month, contributing to impressive long-term client retention Uses seven core competencies that all team members self-score against every three months Sent her team to acting lessons to help them put on a professional mask, set their body language and use the correct micro-expressions Coaches the team on DISC profiling so everyone understands each other’s personality types and communication styles Profiles clients’ DISC profiles, matches them with similar team profiles and tailors communications accordingly Uses DISC to put people into roles that align with their strengths and core motivations Victoria is a passionate advocate for boosting emotional intelligence and self-awareness across her team - and it’s working, with client NPS scores at their highest ever levels.